As time goes on, we witness an increasing number of people wearing multi-colored wristbands. These wristbands were previously just ordinary accessories but now silicone bracelets are used for a deeper and more meaningful reason.
We have seen many groups and organizations try to encourage social awareness among different sectors of the society through different means. In order to gain more supporters, organizations try to create a social movement to disseminate their cause or advocacy campaign.
The social media is one of the most commonly used means of disseminating a movement and information to a large group of population. However, organizations also use other forms of advertisement to promote their advocacy.
Apart from social media, organizations are also now using silicone bracelets to spread the message that they want to convey to the society. After seeing the impact of wearing something uniform that signifies a certain cause, different organizations had found another way of creating an illusion of movement or unity among their supporters.
It all started from wearing the same colour of wristbands which then it ultimately led to a craze. Then people started adding prints, designs and messages on the wristbands.
The orders we are getting for new or additional wristbands from various organizations only prove that the wristbands are helping these groups accomplish what they stand for and represent.
We have come up with a list of possible reasons that silicone bracelets have been a great tool for promoting different advocacy campaigns.
The bracelets are an inexpensive form of advertisement to convey awareness that an organization stands for. They are an effective representation of the principles of the group.
The bracelets can be printed with the message that the group stands for. It does not cause that much to spread the word. Any organization can place an order for a 100 pieces of bracelets and in return, they could bring awareness to at least 1000 people.
The fact that the bracelet can be worn as an accessory makes it easy very handy. Supporters can wear them anytime they want and wherever they go. The more people are seeing them, the more chances of gaining new supporters for the cause.
Since the bracelets are made of silicone or rubber, they are long lasting which means that they do not have to be replaced often.
Source of Fund for the Organization
Other organizations are able to fund their cause by selling silicone bracelets. This is not only a good way of spreading what the group represents but also a legit way of gaining financial support.
Several organizations that need funding for some of their projects get financial aid from their supporters by selling bracelets. the-wristband-factory.com offer bracelets with very reasonable rate. The proceeds of the sale go directly to the project that they need to fund.
An example of these would be organizations that provide medical assistance to people who are in remote areas or cancer patients.
The wristbands can easily capture attention of many people. One reason for that is that when a person’s hand moves people are automatically drawn to the movement. When others see a colourful bracelet on a wrist, it is impossible for others to ignore it. This alone arises the curiosity of the other people.
The wristbands are also very versatile which means that anyone can wear them regardless of age, gender or race. They can come in different colours. An organization can also use a colour that represents the colour of their group or they can use different colours to appeal to wider population.
When it comes to the design, a silicone bracelet can printed, embossed or debussed. Debussed is the opposite of embossed. A debussed bracelet has an indented design by pressing on the area of the design. On the other hand, an embossed design is a raised design.
When it comes to promoting an advocacy campaign, the silicone bracelets can do the talking for any organization. They are a good bearer of any organizations principles and ideals. They might just be a tiny piece of rubber but they can represent a meaningful cause.